Any marketing or usability expert can find things wrong with any website. So can anyone you pull off the street. Websites look different on different computers and people notice different things about them.
So if you only get opinions from a handful of people, how can you tell if they really represent your users?
That’s why eMarketing Mama (aka Web Mystery Shoppers Inc.) typically uses lots of people (30 – 300) using many different computer systems, to test our clients' websites.
Our usability testers report in detail from their own computers about what they are experiencing as they work through your website. You’ll learn not just where they went, but why. You’ll know if the folks who loved your site outnumbered those who disliked it. And you'll get insights that help you change it to make more of both groups happy.
Sell more. Build stronger relationships. Have happy website users.
