The sales leading up to Christmas are now long gone, but there are still some valuable lessons that can be learned from them. Software Advice, in this article, Five Strategies to Increase Holiday Retail Sales, by Michael Koploy, makes several good points which can be used at all times of year.
I was particularly intrigued by a campaign he mentioned by Uniform Advantage. They offered to give discounts on holiday shopping based on how many Facebook Likes they got, at a rate of 1% per thousand. If you wanted to buy their type of product, this would give you good incentive to Like them and to encourage your contacts to do so as well.
I just checked their page, and they are up to 8,830 likes. I don't know where they were at the beginning, but if they had just set up their site, that's pretty good.
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