I discovered SoundCloud when trying to find a good place to upload the interviews I'd done with people during LeWeb'll. Turned out that my teenage kids were already quite familiar with it, and my music-buff son was pretty impressed that I've now met and interviewed its founder, Alex Ljung. Alex is a really interesting guy. Unlike so many web-preneurs these days who are obsessed with video and music-sharing, he's convinced that "the record button will by the next QWERTY" and that audio will be bigger than video.
His well-structured argument notes that, because we can consume audio while doing other things (such as driving), we can consume about four times as much of it each day than we can of video or written text.
"To send a tweet you have to click 140 keys; to send an audio clip you just have to press the REC button," he notes.
As an avid podcast listener, I was delighted by his thesis, particularly his complaint that we are "missing the sound forest by staring just at the music trees."
I think you'll find this interview interesting. Here it is. (Be patient; sometimes it takes a few seconds for the audio bar to appear. I'll have to discuss that with Alex!)
Interview with SoundCloud founder, Alex Ljong by Tema Frank
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