Problems with video marketing

I got this email today from one of the lists I subscribe to:

" How to lose a customer fast
I've got a new VIDEO RAMBLING on my blog. It's less than six minutes long, but contains a very important marketing lesson.

Watch my latest video by clicking the link below:
[followed by the link and the author's name]"

I get that not everybody likes to read, and maybe this is just a generational thing, but frankly, I'd rather spend 60 seconds skimming for the "very important marketing lesson" than 6 minutes of listening to a "video rambling". And if I work in a cubicle, I sure don't want to inflict it on my neighbours, who might feel that I"m wasting company time watching videos.

Video is now so cheap and easy to do that you can also easily kill your credibility by doing it wrong. For example, I watched a video by a supposed marketing expert last night. It was clearly shot in his living room (complete with the false attachment of the hanging lamp partially obscured by his head), he looked younger than I would have imagined, and was sloppily dressed. Not exactly an image of authority.