I don't know what percentage of domain names are taken up by placeholder advertising sites, but it seems to be a pretty huge portion of them. If you've tried to register any domain names lately, you'll have discovered this. Sites like http://www.webmanagers.com/ . Can someone explain to me what "model" and "taxidermy" have to do with web management?
Personally, I think this needs to be made illegal. They are hoarding names and doing nothing of value with them. I don't know how one could implement such a rule: it would need to be phased in, but there should be something to the effect that if you don't have any non-advertising content for a certain number of months, your site can be delisted.
Another way that could make this happen without legislation is if the people who are advertising on such sites stop doing so. Seems hard to imagine that anyone buys from them. I suspect people are placing ads there via Google, etc., without realizing where their ads are going. Advertisers need to start looking more closely at where their advertising is being placed.
Wednesday, November 28, 2007
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2 comments:
Brilliant post about the frustrating reality of the web. I also feel it's very unethical because many people aren't web-savvy enough to recognize a "fake" website when they see one. It's wrong to waste people's time and I agree - it should be illegal.
I notice that these companies sell themselves to advertisers by talking about the number of "hits" they get, but NOT about qualified traffic!
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